Recruitmenow Splashes In Seek’s Pond…

Recruitmenow, a new player in the job board wars, was recently launched by JobX and Recruitment Academy.

It was pretty cheeky of them to place this advertisement on Seek. The advertisement was not a call for staff, but a blatant attempt to poach Seek advertisers and job seekers.

It’s not logical to present yourself to the public as a valid alternative to the market leader, but then to use the service provided by that market leader to disseminate your message.

If this is your future marketing strategy Recruitmenow, then you better bring along your life jacket as Seek’s pond is very deep…

Recruitmenow.com.au Launched

There is no stopping the team at JobX. As promised they have let the recruitmenow beast out of the cage, meyow.

First impressions are it’s a pretty busy looking landing page. The goal should be to get first timers to register. However by the time you click on the distractions that blend in like they are content such as Rec Juice and watch a video of some guy picking his nose, then locate and click on the first candidate box which rewards you by sending you to PAGE NOT FOUND, I am confused. Why am I here again?? (and I don’t mean that in the esoteric sense)

As previously stated in my article, JOBX and Recruitment Academy Plugging Leaky Bucket. I still can’t see how it will gain the support of recruitment agencies, who won’t be too keen on their staff advertising themselves on the site. Needless to say it won’t help JobX with attracting the recruiters to advertise on their job board if they are losing consultants to this site.

However, its revenue model seems pretty simple. If you find a profile you like and offer employment then Recruit Me Now will then invoice you a placement fee of $2,500.00 excluding GST.

Buyer beware, - no guarantee period applies. You can also post a job ad for $69 on Recruit Me Now and wait for applicant to apply to you. No recruitment fee applies if the applicant applies to you.

Certainly not the cat’s meow…

JOBX and Recruitment Academy Plugging Leaky Bucket

JOBX and Recruitment Academy has announced today the launch of the first exclusive Recruitment Industry job and candidate board including an on-line networking forum. This industry-first will be called recruitMenow, a new division of Recruitment Academy. The site will provide a space in which recruiters looking for consultants can advertise jobs, and consultants can promote themselves to recruiting companies. Kinda like a directory for recruitment consultants.

But don’t go to the space expecting to find anything. This is what’s there:

“recruitMenow will launch mid March 2008 and both JOBX’s CEO Richard Maré and Recruitment Academy’s founder and Managing Director Michael Dimopoulos believe this new partnership will accelerate and dominate this space rapidly.”

Expect a plethora of these new sites. Companies are keen to take advantage of the culture of online networking, and so they should. It is cost-effective and indeed, very efficient means of reaching out.However, this appears to be a little undercooked. I can’t see how it will gain the support of recruitment agencies, who won’t be too keen on their staff advertising themselves on the site. Also, there are a few sticky privacy issues that may arise for the consultants. For example, and excuse my loud voice BUT WHO’S GOING TO ALLOW THEIR PSYCHOMETRIC DATA TO BE MADE PUBLIC WITHIN THE INDUSTRY IN WHICH THEY WORK? Ahem. That feels better.

Further, in its media release, recruitMenow makes the claim that its site will help to address the problem of attrition within the industry. Yep, read the line again if you don’t believe it. It’s what we all wanna hear, no? I know of hookers who are more loyal to their street corners than some recruitment consultants are to the businesses they work for. And stop me now if my logic is a bit off, but how in the heck will a recruitment consultant job board, a site whose very raison d’etre is to advertise new jobs for people and allow people to promote themselves for new jobs, diminish attrition rates?

I’ve got this little mathematical equation running through my head and I’d like to share it with you, ’cause sometimes, words are confusing. Maths explains some stuff better. It goes like this:Promote new jobs to recruitment consultants + recruitment consultants leave current employment to go to new job = INCREASE in attrition.

Mr Moe, he was my math teacher in year 8. I reckon he’d be real proud of me right now.