Space Farming?

First LinkMe tested the waters by advertising their internal vacancies on Seek. These ads were swiftly removed by the latter.

Now this job listing on MyCareer (one of forty-four).

What’s interesting about this listing is that - Apply Now - the company placing this job on MyCareer on behalf of their client is a job board also.  See about us>

The official line is that job boards don’t allow other job boards to advertise on them. Why would a company facilitate the operation of its competitor?  Probably more to the point, however, why would Apply Now want to support its competition by giving it business?

Here’s an even stickier point.  While the principles of certain terms of business within the realm of the internet have yet to be precisely defined, it’s arguable that this sort of corporate behavior could be catagorised as Space Farming.

Fairfax has a clear policy on this subject.

* Third Party Advertising: Fairfax will not, under any circumstances, accept third-party advertising (also known as “space farming”) in any advertisement, including inserts, tip-ons, or other forms of separate publications inserted into or attached for distribution into the publication

Is Fairfax permitting this sort of on-selling of its advertising space? (Apply Now rates here)

The ‘Apply Now’ button links directly out to Apply Now’s external application form. Surely an employee at MyCareer had to notice something was smelly when they set this external apply link up??

Or with the cost cutting going on at Fairfax they might be grabbing any advertising dollars that come along…