Today I received a letter from Rec Radar, inviting me to make an appointment with their sales team. Rec Radar is an online trading system for recruiters, used when they are having difficulty finding candidates for jobs. A nice idea, yes.

But here’s the rub. Rec Radar isn’t the only company to do this, but I’m going to scapegoat them. Firstly, the “sales letter” is addressed directly to the apply@onlinerecruitment email address, but it is addressed “To The Management Team”. How hard is it to find my name and use it in the address?

And I don’t want to be a pedant. I’m pretty sure that a quick perusal of my website and blog will reveal several typos. However, this letter looks as though it is written by someone for whom English is not their first language. In truth, my primary-school-aged kids have a better grip on the correct use of the capital letter than the folks who composed the letter I received.

It’s old advice but sound. If you are going to represent yourself to a potential client, use their name and do your best to use the language properly. Der.

From: peter@recradar.com
Subject: Rec Radar
Date: 10 June 2008 7:23:35 AM
To: apply@onlinerecruitment.com.au

To the Management Team,

I would like to introduce Rec Radar® to you.

Rec Radar® is a secure web based networking tool for ethical and professional recruitment agencies to work together for mutual advantage.

Rec Radar is an automated online trading system. It’s an advanced two directional management tool, Similar in style to E-bay, But only for recruiters in the recruitment industry.

The service enables agencies to earn commission from trading jobs and candidates with other agencies that they would have struggled to fill or place themselves.

In your account, you can list the jobs for which you want to find candidates you can also upload details of candidates for which you want to find jobs.

You protect your agency identity and business by working in a secure, confidential environment. You only release your candidate details to another agency when you want to and you never release your client.

With Rec Radar® you will always have plan B

For a limited time during the launch in Sydney the first 6 months membership for all your consultants is free.

We will be in Sydney from the 16th-19th June and soon after we will be in Melbourne and would like to meet and show you through Rec Radar®. So please check out www.RecRadar.com

Feel free to contact us with a time that is suitable.

Regards,

Peter Fowler
Managing Director

Skype: Rec Radar
peter@recradar.com
www.recradar.com