Vouching For 2Vouch?

February 13, 2008 by Geoff Jennings 

2vouch.com

2Vouch coming soon.

This is a site based on profiteering from the popularity of internet-based social networking.It works like this: folks sign up and get sent ads for jobs. If they think that one of their friends fits the requirements, they recommend the friend and that person becomes a member as well. If the friend secures the position, the person “vouching” for them gets paid a fee, which can go directly to them or their favorite charity. The beta for the site is well prepared and the instructions are presented to would-be participants in a clear and cogent manner (except the voice-over syncing in the clip is a bit off and reminds one of a Chinese martial arts film). This is always a good start.

I’m a huge fan of this idea and have often pondered its implications at four in the morning when my head is full of cyberspace and the flashing of the computer screen that haunts my days begins to intrude into my night-time. Sites such as Facebook have demonstrated that the drive to be popular and fill one’s profile with a plethora of friends drives many an introvert into sudden extroversion.

I’m bugged by a few factors, though. And I’m prepared to risk appearing overly-critical and ponderous in order to get the low-down on what others think about my suspicions.

Firstly, any business that relies on friends or acquaintances making a profit from one another has an air of the Amway about it. Just the knowledge that there is more to my friend’s recommending me for a job than the simple pleasure they experience from me being happier or taking one more step up the ladder of success - they stand to make money from me. And whether this goes straight to their hip pocket or to that of their favorite charity, they are still gaining something more tangible from my taking the job offered than the joy of an alturistic act.

There are all sorts of personal and political dilemmas that can be foreseen here that may lead people to steer well clear of the site. What about the promotion of jobs from colleague to colleague within the same company? What about the guy who vouches for his mate for a position but the mate refuses to take the job, thereby doing the guy out of a buck. Personal strain…hello, here we come.

And haven’t the old Jobs.com.au kinda tried to do this anyway? Is this another attempt to cut out the recruiter that is going to fall on its face.Let me tell you up front - I hope I’m wrong.

Comments

4 Responses to “Vouching For 2Vouch?”

  1. Riges Younan on February 13th, 2008 4:15 pm

    Vouch On…

    Jeff has got the 2Vouch model pretty much spot on, with one major thing to point out… unlike existing job boards, our advertisers pay nothing (nada, zip, zilch, not a cent) until they hire someone – and they enjoy the comfort of a 30 day money back guarantee.

    In terms of the eternal question about financial rewards possibly diminishing the value of the referral, off-line experience suggests this is not really the case. For years now, smart companies have had internal referral schemes that pay thousands for a good referral. Also, recruiters are used to doing revenue share and paying spotters fees. This is the reality of a market that is very short on talented professionals.

    We are looking forward to seeing how Aussie professionals take up and use 2Vouch and how their networks respond to the opportunities. We are also looking forward to partnering with recruiters to provide another sourcing channel – far from cutting them out of the loop, we will offer recruiters volume discounts and expect them to be major users.

    Who knows, when the JobGenie really hits his straps, he might even help Jeff find someone to give him more interesting things to ponder in the wee hours… :)

    PS: We will be launching soon! People are welcome to sign up now at http://www.2vouch.com to be kept informed about the launch.

    Cheers
    Riges Younan
    CEO, 2Vouch

  2. Geoff Jennings on February 13th, 2008 4:51 pm

    He, he. Fantastic vigorous response, Riges. if you are going to run your site with the same oomph, it’s sure to be a winner. Good luck.

  3. JasonEaley on February 14th, 2008 10:02 am

    I am interested to see how this goes but I have to agree with you Geoff that I think it will fall flat on its face.

  4. cmyoung on February 14th, 2008 1:35 pm

    I like the idea and hope it proves to be a winner for the guys at 2Vouch, best of luck to them I say!

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